We are happy to announce Faction Skis to our store for the 24/25 ski season. Faction is a freeskiing brand based out of Verbier, Switzerland. Faction gears towards making lightweight-hybrid cores, rocker and recycled materials propelled their rise through the ranks of the ski manufacturing elite. Faction invests in two key areas: state-of-the-art technology and extraordinary people. Faction’s relentless development process delivers award-winning skis that are used by the world’s most demanding mountaineers; Freeride World Tour champions; Olympic and X Games gold medalists; and more than 100,000 fans.